With companies increasingly migrating to digital environments, having a profile on this network is an excellent opportunity to strengthen your professional image, create connections and, most importantly, be seen. How to create a good LinkedIn profile? Anyone can have a profile on this social network, whether a beginner or a more experienced professional, but it’s not enough to create an account, quickly fill in the basic information and leave it there. Having a well-structured and complete profile is essential for gaining good opportunities. To boost your profile and boost your career, we’ve put together 10 tips to help you create a complete CV on the platform and boost your career.
1. Choose a good photo.
We know that the first impression is what lasts, right? Your profile photo is your LinkedIn business card, it is the first impression the recruiter will have of you. Ideally, you should use a current head photo, with a neutral background and good resolution. Try to smile and wear clothes that convey the professional message you want to convey to the recruiter.
2. Also add a background image.
This image is also responsible for attracting people’s attention online. A photo that portrays some of your skills, in which you are performing a job, participating in a corporate event, can be very interesting. Pay attention to the measurements and check that the photo does not appear cropped in the profile. Be careful and detailed!
3. Show that you are looking for an opportunity.
But don’t do this in the title – that field right below your name! Do not write “looking for a new job”, “unemployed”, “looking for your first job” or anything like that in this space; The title is the space in which you must place keywords related to your position, which describe your role and professional performance. Remember that it is one of the fields that can guide the recruiter during the selection process.
4. Complete your profile.
The more information you include in your profile, the easier you will be found by a recruiter. Take very good care, especially of the information that appears at the top of the page, using keywords that clearly communicate your objective and what you have to offer.
5. Don’t leave “About” blank.
In this section, you tell who you are professionally, your skills and competencies. Use this space to win over the recruiter, telling a true and inspiring story that includes your purpose, what moves you, your aspirations, achievements and even personal projects that you consider relevant to the recruiter. It may take a little time until you have the final text, but don’t worry: make drafts until you reach your best version!
6. Go beyond describing educational and professional information.
In addition to including the courses you have already taken or are taking, and the companies you have worked for, specify the role you played in each location. If possible, also include links and files with projects, certificates, videos, images, presentations that you have created.
7. Talk about your volunteer work.
After including your licenses and certificates, don’t forget to also add the volunteer work you’ve already done. Many companies consider this type of action to be a differentiator, which can make them grow and develop even further.
8. Add your skills.
In this field, use words that define technical knowledge, such as tools and technologies, interpersonal skills, languages and others. Remember that there is a limited number of skills to include, so choose wisely!
9. Give and ask for recommendations.
Recommendations can help you stand out even more among the professionals on the network. Look for people you worked or studied with and exchange recommendations!
10. Interact, comment and share content.
The maxim “The individuals who are not seen are not recollected” is notable. It’s true, especially on LinkedIn. Show that you are online by connecting with relevant people and stay in touch with them through comments, likes and reactions. Follow profiles of companies you are interested in to be notified about vacancies and find out more about them, share content you find relevant and, if you find it interesting, produce your own articles and posts – pay attention to English in these cases!